In this course, we will explore the intersections between marketing, storytelling, design, empathy, authentic expression, and relationship-building. While traditional marketing typically relies on complex data to prove the most effective methods for influencing potential customers or users, in this course we will explore more ethical and meaningful alternatives.
What does it mean to be a “professional marketer,” especially in a world that is becoming more aware of the responsibilities of organizations to the communities they are in relationship with? How can marketing become a more generative and mutually beneficial practice of relationship-building? How might marketing become a natural extension of creative expression for small business leaders and creative entrepreneurs while simultaneously providing actual value to readers and viewers?
In addition to learning about specific marketing concepts and exploring their possible alternatives, students will have the opportunity to work on creative projects both individually and in groups. This course will have a weekly in-person meeting on Wednesday evenings from 6 to 8pm with online content and coursework to be completed between class sessions.
Anticipated Credit Equivalencies:
4 - Marketing
Registration
Academic Details
Marketing, Management, Administration, Design