Introduction to Nonprofit Fundraising and Development

This course provides an overview of a wide range of topics. We will explore the history, philosophy, and ethics of nonprofit organizations. We will also examine the changing nature of philanthropy in the U.S. and consider the role of leadership in nonprofit development. Students will be introduced to the topics of goal setting, prioritization, communication, and timelines, as well as strategic operational planning based on organizational vision. The course will present various fundraising models and approaches, with an emphasis on grassroots fundraising and possible barriers to transforming social structures.

Students will learn ideas and principles for annual giving and capital campaigns. They will be exposed to elements of cultivating and effectively using individual major and leadership gifts, as well as planned and estate gifts. Students will also learn to utilize theories of donor behavior, earned income, grant and contract applications, and special fundraising events. Because many of these rely on attracting donors, we will examine the role of influence, as well as fundraising ethics, equity, and the legal framework within which funds may be raised. We will also consider how our personal attitudes toward money, wealth, and charity affect our perspectives in the fundraising world.

Class time will consist of three hours of synchronous instruction, plus one hour of asynchronous work and additional assignments throughout the week.

This is one of five courses that comprise the Nonprofit Administration Certificate at Evergreen.

Anticipated Credit Equivalencies:

4 - Fundraising and Development